ANTECEDENTS AND CONSEQUENCES OF IMPULSE BUYING BEHAVIOR
نویسندگان
چکیده
منابع مشابه
Stage antecedents of consumer online buying behavior
Unlike previous research which adopts simultaneous measures to examine customers’ satisfaction with the entire online shopping experience, this study examines two important stages of online buying behavior: ordering and fulfillment. The explicit consideration of the two stages acknowledges the fact that in an online environment, the two stages are distinct and there is a delay between the time ...
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Impulse buying behavior is a highly emotional activation, low cognitive control, and to a large extent a reaction that is critical to consumer behavior. This research examines the antecedents and implications of purchasing behavior through identification and ranking of the most important factors affecting impulse buying behavior. By studying the previously performed researches, the determinants...
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ژورنال
عنوان ژورنال: Business and Entrepreneurial Review
سال: 2017
ISSN: 2252-4614,0853-9189
DOI: 10.25105/ber.v15i1.2083